Visitor numbers stable at London wine fair

24 May, 2011

Visitor numbers at last week’s London International Wine fair were on a par with the 2010 total, according to figures released by organiser Brintex.

The final attendance figure stood at 13,754, marginally up on the 2010 total of 13,684.

Event director James Murray said: “The feedback we have received so far about this year’s show has been overwhelmingly positive.  Despite tough economic trading conditions, UK agents were out in force alongside pavilions from all the major wine producing nations, as well as exciting emerging markets.

“Lebanon, India and Russia reported positive business leads and gave a feeling of optimism for the coming months. Whilst we’re pleased that we have seen a slight increase in the visitor numbers this year, it is the quality of those visiting that is key to our exhibitors, and many have reported their most successful show for many years.”

Vinexpo takes place next month, which puts additional pressure on the London fair every two years, and a number of trade figures say they are seeing increasing potential in ProWein, an event popular with UK buyers.

The 2012 London wine fair will run from May 22-24 at ExCeL.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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