Chivas Regal in link with film charity

19 May, 2011

Chivas Regal Scotch whisky has signed a global brand partnership deal with the charity Film Aid International.

The partnership will see the Pernod Ricard-owned brand and Film Aid work together to “educate and inspire communities in need through the power of film”, the company said.

Film Aid is a humanitarian organisation that uses film to help refugees and other communities in need around the globe.

Chivas Regal already has links with the cinema as an official partner of the Festival de Cannes.

Chivas regal brand director James Slack said: “The partnership aligns well with values that Chivas Regal is passionate about: brotherhood, generosity, integrity and a social awareness for the world in which we live.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter