Champions League ads in London for Heineken

19 May, 2011

Heineken has unveiled an outdoor media campaign in London to support the brand’s long-running sponsorship of the UEFA Champions League.

The final between Barcelona and Manchester United takes place at Wembley Stadium in London on May 28.

The ad is inspired by Heineken’s Open Your World global advertising slogan and will run until the end of May on high-profile static, digital and backlit sites on road, rail and air routes into and out of London.

The sites include 48 and 96 sheet sites, plus bespoke walkway and stairwell sites at Wembley and Marylebone railway station, Wembley Park tube station and big-screen ads at nine mainline rail terminals.

Marketing manager Rick Lawrence said: “This is a campaign with a scale and reach that truly befits the world’s most international beer brand and Europe’s most prestigious club football competition.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter