Champions League ads in London for Heineken

19 May, 2011

Heineken has unveiled an outdoor media campaign in London to support the brand’s long-running sponsorship of the UEFA Champions League.

The final between Barcelona and Manchester United takes place at Wembley Stadium in London on May 28.

The ad is inspired by Heineken’s Open Your World global advertising slogan and will run until the end of May on high-profile static, digital and backlit sites on road, rail and air routes into and out of London.

The sites include 48 and 96 sheet sites, plus bespoke walkway and stairwell sites at Wembley and Marylebone railway station, Wembley Park tube station and big-screen ads at nine mainline rail terminals.

Marketing manager Rick Lawrence said: “This is a campaign with a scale and reach that truly befits the world’s most international beer brand and Europe’s most prestigious club football competition.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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