Minimum pricing guaranteed: Beadles

18 May, 2011

Legislation to bring in minimum pricing is a certainty in Scotland, WSTA chief executive Jeremy Beadles has said.

"I will guarantee you, in Scotland we will have legislation to bring in minimum pricing for alcohol by next year," he told a debate at the London wine fair today (May 18).

"The SNP have the votes to get that through," he added.

"I would also bet on the fact that they will find ways of recouping that money from the retailers, therefore there are going to be challenges there.

"How do 14% abv Australian wines compete with 11% German wines when the price differential could be upwards of 1.50, set by government?" Beadles asked.

But he added: "Whether it comes in or not is another matter, because there will be legal challenges."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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