Maxxium takes on luxury gin

16 May, 2011

Maxxium UK will take over distribution of No 3 London Dry Gin from June 1.

The gin is currently handled in the UK by Inspirit Brands. It is owned by Berry Bros & Rudd, whose malt whisky brand, The Glenrothes, is already distributed by Maxxium UK.

Maxxium said No 3 will be positioned at the top of the super-premium gin category and is targeted at the luxury end of the on and off-trade.

The product is made in traditional copper pot stills with three fruits and three spices.

Maxxium UK managing director Huw Pennell said: “We are delighted to strengthen our relationship with Berry Bros & Rudd with the addition of No. 3 London Dry Gin, a perfect strategic fit for Maxxium UK.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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