Maxxium takes on luxury gin

16 May, 2011

Maxxium UK will take over distribution of No 3 London Dry Gin from June 1.

The gin is currently handled in the UK by Inspirit Brands. It is owned by Berry Bros & Rudd, whose malt whisky brand, The Glenrothes, is already distributed by Maxxium UK.

Maxxium said No 3 will be positioned at the top of the super-premium gin category and is targeted at the luxury end of the on and off-trade.

The product is made in traditional copper pot stills with three fruits and three spices.

Maxxium UK managing director Huw Pennell said: “We are delighted to strengthen our relationship with Berry Bros & Rudd with the addition of No. 3 London Dry Gin, a perfect strategic fit for Maxxium UK.”




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I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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