Retailers can claim £250 towards Bordeaux Dinners

10 May, 2011

Independent wine merchants are being encouraged to team up with local restaurants to host a Bordeaux Dinner – and will receive £250 to help plan and run the event.

The Bordeaux Wine Council (CIVB) is repeating last year’s Bordeaux Dinners initiative and will supply publicity material as well as the cash contribution to participating retailers.

The menu must be matched with at least four Bordeaux wines listed by the independent.

Douglas Morton of the CIVB said: “For generations Bordeaux has been making food-friendly wines. The overall style, diversity and range of flavours produced in the region result in wines that complement rather than overpower food. So we have developed a promotion that helps to prove that good food would choose Bordeaux.”

More details are available from www.goodfoodwouldchoosebordeaux.com/bdxdinners.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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