Royal Mile Whiskies to launch Drinkmonger retail chain

10 May, 2011

Edinburgh-based retailer Royal Mile Whiskies is opening a new shop under the banner of The Drinkmonger.

The store in Pitlochry, Perthshire, is being created on the site of a former Haddows off-licence and will feature an extensive wine range as well as spirits and cigars.

The company said: “Our vision is that The Drinkmonger shall grow into a small chain of quality wine and spirit merchants, sharing the same desire for quality of range and service that exists throughout our business.”

The first store has been conceived by Edinburgh agency Contagious Design, and will have a larger sales area than the Haddows shop.

Royal Mile, which was established in 1991 and has a branch in London as well as an online business, is currently recruiting a manager and assistant manager for the Drinkmonger store.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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