Relaunch for Adnams Southwold Bitter

05 May, 2011

Adnams has relaunched its Southwold Bitter bottled ale with a new pack design.

The design incorporates Southwold Jack, an historical figure whose figure appears on the wall of the Adnams brewery in the Suffolk town of Southwold.

Head of marketing Victoria Savory said: “The new packaging is a celebration of our oldest trademark, our brand heritage and one of our oldest and most famous beers.

“Southwold Jack has been synonymous with Southwold since the 1400s and by reinforcing him as the hero of Southwold Bitter we have brought together two local icons.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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