New Echo Falls ads for Channel 4 show

03 May, 2011

Echo Falls is back on TV with some new mini-ads, created for its sponsorship of Channel 4’s Come Dine With Me programme.

The idents, which have the theme Unscripted Moments, feature a group of young women surprising a friend for an ad hoc dinner party.

The Constellation brand is also being backed by social media activity and a new website aimed at young women who are new to wine.

The company quotes Nielsen data which shows it is the number three wine brand in the UK, with sales up 44% in the year to March 13.

Clare Griffiths, vice president of European marketing for Constellation, said: “The sponsorship of Come Dine With Me has worked incredibly well for Echo Falls, and the unscripted, entertaining nature of the show really resonates with Echo Falls ‘newbie’ audience.

“We have an exciting integrated programme of TV sponsorship, social media and experiential activity in place this summer to build on Echo Falls’ unprecedented momentum and continue to drive consumer engagement and sales for this already very successful brand.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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