Brothers cider launches cans

03 May, 2011

Brothers Drinks is launching its ciders into cans for the first time.

The family-owned firm is introducing an eight-pack of 44cl cans of its Strawberry Cider and a 12-pack of its Festival Pear cider.

The launch has come with an eye on the summer music festival market, in which Brothers first made its mark at Glastonbury in 1995.

The cans will feature in a digital marketing campaign to communicate the launch.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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