Brothers cider launches cans

03 May, 2011

Brothers Drinks is launching its ciders into cans for the first time.

The family-owned firm is introducing an eight-pack of 44cl cans of its Strawberry Cider and a 12-pack of its Festival Pear cider.

The launch has come with an eye on the summer music festival market, in which Brothers first made its mark at Glastonbury in 1995.

The cans will feature in a digital marketing campaign to communicate the launch.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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