TV ads in £20m Bacardi spend

28 April, 2011

Bacardi is launching a new TV and cinema ad campaign as part of a £20 million marketing spend for 2011.

The advertising has a theme around people coming together and will appear on Channel 4, E4, Film 4 and Sky Atlantic for six weeks.

There will also be radio sponsorship on Kiss and 4 Music, plus print, online and outdoor advertising.

The brand will also have a presence at the Rock Ness, Love Box and Big Chill music festivals.

Director of marketing Catherine Archer said: "We're confident it should prove good news for retailers.

"For nearly 150 years, Bacardi has been about bringing people together and our new positioining captures this perfectly."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter