TV ads in £20m Bacardi spend

28 April, 2011

Bacardi is launching a new TV and cinema ad campaign as part of a £20 million marketing spend for 2011.

The advertising has a theme around people coming together and will appear on Channel 4, E4, Film 4 and Sky Atlantic for six weeks.

There will also be radio sponsorship on Kiss and 4 Music, plus print, online and outdoor advertising.

The brand will also have a presence at the Rock Ness, Love Box and Big Chill music festivals.

Director of marketing Catherine Archer said: "We're confident it should prove good news for retailers.

"For nearly 150 years, Bacardi has been about bringing people together and our new positioining captures this perfectly."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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