Heineken football game ties in with Champions League

27 April, 2011

Heineken has unveiled a new computer application tying in with its sponsorship of the UEFA Champions League.

StarPlayer is a socially interactive game which allows players to predict what will happen next in televised football games.

To score points, fans anticipate what will happen at key moments such as corners, free kicks and penalties – for example, whether a shot will be saved or whether there will be a goal in the next 30 seconds. With every correct forecast, fans gain points. Through the Interactive Champions League, they can also compete and share with their friends on Facebook and with other players around the world.

The StarPlayer game is available to play now on the Heineken Facebook page and can be downloaded for free from the App Store on  iPhone or iPod touch or from iTunes.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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