Heineken football game ties in with Champions League

27 April, 2011

Heineken has unveiled a new computer application tying in with its sponsorship of the UEFA Champions League.

StarPlayer is a socially interactive game which allows players to predict what will happen next in televised football games.

To score points, fans anticipate what will happen at key moments such as corners, free kicks and penalties – for example, whether a shot will be saved or whether there will be a goal in the next 30 seconds. With every correct forecast, fans gain points. Through the Interactive Champions League, they can also compete and share with their friends on Facebook and with other players around the world.

The StarPlayer game is available to play now on the Heineken Facebook page and can be downloaded for free from the App Store on  iPhone or iPod touch or from iTunes.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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