Sainsbury's shoppers to choose beer champions

26 April, 2011

Sainsbury’s is inviting its customers to help judge its latest beer competition.

There will be four regional heats for the Sainsbury's Great British Beer Hunt 2011, with the top four from each region given a three-week listing in September.

Following a grand final at the end of the month, two winners will be announced and rewarded with six-month listings across the Sainsbury’s estate.

Customers are being allowed to take part in the judging, which takes place in Edinburgh, Uttoxeter, Watford and Bristol.

Judges can choose up to eight beers to sample, before recording the four they like best.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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