Sainsbury's shoppers to choose beer champions

26 April, 2011

Sainsbury’s is inviting its customers to help judge its latest beer competition.

There will be four regional heats for the Sainsbury's Great British Beer Hunt 2011, with the top four from each region given a three-week listing in September.

Following a grand final at the end of the month, two winners will be announced and rewarded with six-month listings across the Sainsbury’s estate.

Customers are being allowed to take part in the judging, which takes place in Edinburgh, Uttoxeter, Watford and Bristol.

Judges can choose up to eight beers to sample, before recording the four they like best.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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