Naked joins forces with TV's Beeny

20 April, 2011

Naked Wines has teamed up with TV’s Sarah Beeny as the official wine partner of her property-based tepilo.com website and her dating service mysinglefriend.com.

Naked is giving away 10 free cases of wine for the people posting the most imaginative friend descriptions on the dating site, and all new registrations will receive a £40 Naked Wines voucher.

The partnership formed after Beeny and Naked founder Rowan Gormley exchanged congratulatory tweets when both picked up prizes at an awards event for new start-ups.

Gormley said: “The power of social media is an incredible force when it brings key decision makers together.

“It’s a quick and effective way of discovering new customers and clients, and we’re delighted that a spur-of-the-moment tweet has led to a new partnership.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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