Tough trading hits SAB Miller volumes

19 April, 2011

SAB Miller has recorded a 3% fall in lager volumes in Europe in the year to the end of March.

The company – whose brands include Peroni and Pilsner Urquell – said it had faced a particularly challenging first half impacted by “generally weak” economic conditions.

Many of the company’s brands are continuing to do well in the UK market but it has faced tough problems in its bigger markets in eastern Europe, with Poland down 4% and the Czech Republic falling 6%.

On an organic basis, SAB said total lager volumes for the year were 2% ahead of the previous year, with growth of 3% in the fourth quarter and all divisions other than North America growing sales in the second half.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter