Blue Nun signs deal with movie channel

18 April, 2011

Blue Nun has signed a sponsorship deal with TCM, the digital film channel.

The German wine brand, recently relaunched in the UK, will sponsor the Thursday night 9pm film slot and the 3pm Sunday matinee strand.

The deal includes two bursts of “bumper” advertising: one which runs to the end of June, and a second between October and December.

To tie in with the deal, Blue Nun bottles are featuring neck-collars promoting a competition to win tickets to the TCM Film Festival in LA, including flights, accommodation and spending money.

The Langguth-owned brand is imported to the UK by Bottle Green. Cash and carry and convenience sales are handled by Halewood International.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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