Wedding inspires Brothers campaign

13 April, 2011

Brothers cider is taking inspiration form the royal wedding for a new poster campaign.

The main ad will carry the slogan "Kate, you can't choose your family but you can choose your Brothers", while a ginger cider-specific ad will be captioned: "Always the best man, never the groom."

The campaign runs until May 1 with a rate card value of over £300,000 Brothers claimed.

The cider company is planning TV ads for the summer with sampling at festivals and social media activity.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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