New TV ad for Strongbow

07 April, 2011

A new TV ad for Strongbow will break on Monday and run for the rest of the year.

The commercial in the latest in the Hard Graft series which positions the cider brand as reward for a hard day’s work.

Lucy Henderson, brand manager at Heineken UK, said: “We wanted to continue the epic film theme from our previous ads, but introduce more narrative and show the men earning their reward as well as enjoying it.”

The ad follows a Facebook campaign in January in which consumers were invited to rewrite a line in the new ad’s script.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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