New TV ad for Strongbow

07 April, 2011

A new TV ad for Strongbow will break on Monday and run for the rest of the year.

The commercial in the latest in the Hard Graft series which positions the cider brand as reward for a hard day’s work.

Lucy Henderson, brand manager at Heineken UK, said: “We wanted to continue the epic film theme from our previous ads, but introduce more narrative and show the men earning their reward as well as enjoying it.”

The ad follows a Facebook campaign in January in which consumers were invited to rewrite a line in the new ad’s script.




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Don’t let gin become the drinks industry’s next novelty act

I appreciate that in the age of a man-child US President, suicidal UK Brexiteers, tinderbox Middle Eastern politics and impending nuclear Armageddon in Asia there are more important things to lose sleep over, but I am quite worried about gin.

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