Armit ends search for Chilean agency

05 April, 2011

Fine wine supplier Armit has taken on the exclusive UK agency for Chile’s Matetic Vineyards.

The firm will be listing the EQ range – which comprises Sauvignon Blanc, Chardonnay, Pinot Noir and Syrah – and Coralillo, which consists of Pinot Noir and Syrah varietals. The winery’s top label is a Syrah which is sold under the name Matetic.

Armit said that “for a number of years we have been looking for a Chilean agency that reflects our values and Matetic is the perfect partner with a high quality offering that we really feel can add interest and enjoyment for our customers”.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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