Armit ends search for Chilean agency

05 April, 2011

Fine wine supplier Armit has taken on the exclusive UK agency for Chile’s Matetic Vineyards.

The firm will be listing the EQ range – which comprises Sauvignon Blanc, Chardonnay, Pinot Noir and Syrah – and Coralillo, which consists of Pinot Noir and Syrah varietals. The winery’s top label is a Syrah which is sold under the name Matetic.

Armit said that “for a number of years we have been looking for a Chilean agency that reflects our values and Matetic is the perfect partner with a high quality offering that we really feel can add interest and enjoyment for our customers”.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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