Armit ends search for Chilean agency

05 April, 2011

Fine wine supplier Armit has taken on the exclusive UK agency for Chile’s Matetic Vineyards.

The firm will be listing the EQ range – which comprises Sauvignon Blanc, Chardonnay, Pinot Noir and Syrah – and Coralillo, which consists of Pinot Noir and Syrah varietals. The winery’s top label is a Syrah which is sold under the name Matetic.

Armit said that “for a number of years we have been looking for a Chilean agency that reflects our values and Matetic is the perfect partner with a high quality offering that we really feel can add interest and enjoyment for our customers”.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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