Global Heineken ad hits the UK

04 April, 2011

A new global TV ad for Heineken is getting its first UK airing from today.

The Entrance campaign features the Danish pop group the Asteroids Galaxy Tour and will appear on TV in four versions, with a further 11 short films to be shown on the brand’s Facebook page and You Tube.

Julia Rodger, brand manager at Heineken UK, said: “The Entrance will be the second global Heineken ad to be shown on UK TV screens and follows the Walk in Fridge creative which launched last year.

“The brand’s worldy, open-minded and confident personality is perfectly-conveyed through this new campaign and the introduction of Heineken’s universal new strapline: Open Your World.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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