Grant's signs up for another Piers Morgan series

04 April, 2011

Grant’s whisky is to increase its marketing spend for 2011, with digital activity and social media being backed by a second series sponsorship of ITV’s Piers Morgan’s Life Stories.

There will also be a True Tales campaign to find Britain’s best storyteller, which will be launched through the TV sponsorship and end with a major event at the end of  the summer.

There will also be specific off-trade activity.

Marketing controller James Stocker said the Piers Morgan link-up had been “hugely successful” in 2010.

He added: “We have really reaped the rewards from such high brand visibility during a national primetime TV spot.

“Grant’s continues to set the blended whisky category agenda and we remain focused on further building this reputation in the trade in 2011.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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