Grant's signs up for another Piers Morgan series

04 April, 2011

Grant’s whisky is to increase its marketing spend for 2011, with digital activity and social media being backed by a second series sponsorship of ITV’s Piers Morgan’s Life Stories.

There will also be a True Tales campaign to find Britain’s best storyteller, which will be launched through the TV sponsorship and end with a major event at the end of  the summer.

There will also be specific off-trade activity.

Marketing controller James Stocker said the Piers Morgan link-up had been “hugely successful” in 2010.

He added: “We have really reaped the rewards from such high brand visibility during a national primetime TV spot.

“Grant’s continues to set the blended whisky category agenda and we remain focused on further building this reputation in the trade in 2011.”




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter