Tesco restructures wine team

04 April, 2011

Tesco has reshuffled its wine team so that buyers are focusing on product types rather than countries of origin, and has recruited two new buyers.

The new structure sees buyers and product development managers working in the following teams: own-label and UK-packaged wines; brands and exclusive brands; and Finest and fine wines.

Tesco Wine by the Case has been integrated into the main buying process rather than having a separate team.

Wine category manager Claire Lorains said: “Changing focus away from country and towards product type will enable us to continue our industry-leading work of providing value at every price point. The team has a huge amount of experience and expertise in both wine and retailing, and this refined structure will ensure we always have the broadest and strongest offer for our customers.”

BWS category director Dan Jago said: “Claire has the best buying team in the business and this change to the way we buy continues our reputation for being both industry leading and totally customer focused.”

The two new team members are wine buying manager Sarah Cook and buyer Freyja Kenny.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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