UK drinks apply for European status

28 March, 2011

Four styles of British alcohol are hoping to gain European recognition with protected name status.

Applications for protected status have been made on behalf of Welsh cider, Welsh perry and Yorkshire beer.

There is also a non-regional application for cask-conditioned ale to be recognised by the system, which already accords protection to Stilton cheese and Melton Mowbray pies.

All four products are in the “initial assessment” phase. This is followed by wider UK consultation, during which time objections will be considered before the European Commission makes a decision on whether to award protected name status.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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