Redesign for Badger bottles

Hall & Woodhouse is to redesign its bottled Badger ale brands.

Hopping Hare will be the first ale to hit the shelves in the new design in March.

The rest of the range will follow later in 2011.

The company said the aim of the redesign was to create more consistency across the range and gain greater product recognition among consumers.

Brand Manager Anna Corbett said; “The redesign comes at a time when we are seeing a widening consumer appeal for ales, so we believe our designs need to reflect the new audience of both men and women, and refresh the look and feel of the Badger brand.”