New marketing manager for Brothers

09 February, 2011

Cider producer Brothers has recruited Cheryl Sheppard as its new consumer marketing manager.

Sheppard replaces Matthew Langley, who left the company last year.

She was previously brand marketing manager at Future Publishing where she managed brands in print and digital media and live events.

Sheppard said: “My role is to generate even higher levels of awareness and trial among new audiences who have yet to experience the brand.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter