Sales and profits up at Pernod Ricard

17 February, 2011

Pernod Ricard has posted 7% organic sales growth in the six months to December 31.

Sales in Europe were up 2%, a recovery from a 5% decline in the whole of 2009/10.

Growth in western Europe was described as moderate.

The rise was achieved with help from a 4% increase in advertising and promotional spend.

Profit from recurring operations in Europe, excluding France, was up 4%, with total group profit ahead by 14% at €1.2 billion.

The company’s 14 strategic spirits and Champagne brands grew by 8% in volume and 13% in value, with the star performers Martell (32%), Royal Salute (+31%) and Perrier-Jouet (+31%).

Chief executive Pierre Pringuet said: “This strong performance enables us to revise upwards our guidance for organic growth in profit from recurring operations to a level close to 7% over the full 2010/11 financial year. We will pursue our policy of sustained investments in our strategic brands and markets.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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