On-pack promotion for McEwan's Export

23 February, 2011

McEwan’s Export is offering consumers the chance to be a Scottish Laird for a day in an on-pack promotion.

The prize comprises a week’s stay on a private Scottish estate for up to six people, with opportunities to go stalking, fishing or hill-walking.

Other prizes of a “perfect day” in Scotland are a golf day at St Andrew’s, a weekend in Edinburgh for Hogmanay or a stay at Dalhousie Castle.

The promotion runs through March and April on single 50cl cans and 12-packs.

Packs will drive consumers to a website to enter the competition.

John Edwards, marketing director at Jygsaw Brands, said: “The promotion celebrates McEwan’s Scottish heritage and will help retailers to drive more trial and sales in the ale category.”




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