New national account manager for Spanish wine firm

27 February, 2011

Berberana supplier United Wineries has named Robert Rand as national account manager.

Rand will be responsible for the Sainsbury’s, Morrisons and Booths accounts. He was previously with Moët Hennessy UK, where he worked for seven years, and also spent four years at Carlsberg-Tetley.

He said: “It’s an exciting time to be joining the company, as we are about to launch a new lifestyle brand alongside our well-recognised wine brands.”

Nielsen data for the 2010 calendar year shows Berberana is worth £25 million in the UK off-trade, up 5% on the previous year, although volumes fell by 3%.

United Wineries also supplies Marqués de Monistrol cava.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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