Coke targets men in new Zero campaign

Coke Zero has a new TV campaign based on the theme of “the impossible made possible”.?The ads are being screened during Champions League football matches and comedy and drama shows. They feature a young man who’s forgotten he has a date

being whizzed there just in time by a “SWAT team”.

There is also a cinema version of

the ad, which is aimed at 20 to

40-year-old men.

A 20-second TV treatment of the ad focuses on the core brand message of “great Coke taste, zero sugar”.?A “taste is believing” message will appear on ads on 96-sheet outdoor sites.