Brewdog's Punk goes into cans

10 March, 2011

Brewdog has declared a “crap beer amnesty” as it launches its flagship Punk IPA brand in cans for the first time.

Punk in 33cl cans will be listed exclusively by Sainsbury’s on a national basis for a year, and the supermarket is also taking Brewdog’s bottled 5am Saint amber ale and Hardcore IPA.

The amnesty will allow drinkers to swap a can of mainstream branded lager for a Punk IPA on March 18 at Brewdog’s bar in Aberdeen.

The cans of lager will be “recycled” by co-founders James Watt and Martin Dickie driving them into a recycling plant with a golf club from the top of a Brewdog van, the process being filmed for the brewery’s website.

Watt said: “The launch of Punk in cans is a landmark moment for us and for the insurgency of craft beer in the UK drinks market. Crap beer’s days are numbered.”




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When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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