Ads to back Scrumpy Jack balloon promotion

18 March, 2011

Scrumpy Jack is backing an on-pack promotion with national press advertising in April and May.

The on-pack consumer competition will offer a prize of two luxury balloon flights, plus branded flight jackets, every day in each month.

The promotion is being run in conjunction with Virgin Balloon Flights.

It is appearing on all 50cl cans of the cider and consumers can enter through the brand’s scrumpyshire.co.uk website.

Everyone entering will receive a 30% discount on Virgin balloon flights.

John Edwards, marketing director of Jygsaw Brands, said: “The promotion continues to position Scrumpy Jack as a brand that reminds drinkers of the charm of the countryside, helping them to unwind.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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