Ads to back Scrumpy Jack balloon promotion

18 March, 2011

Scrumpy Jack is backing an on-pack promotion with national press advertising in April and May.

The on-pack consumer competition will offer a prize of two luxury balloon flights, plus branded flight jackets, every day in each month.

The promotion is being run in conjunction with Virgin Balloon Flights.

It is appearing on all 50cl cans of the cider and consumers can enter through the brand’s scrumpyshire.co.uk website.

Everyone entering will receive a 30% discount on Virgin balloon flights.

John Edwards, marketing director of Jygsaw Brands, said: “The promotion continues to position Scrumpy Jack as a brand that reminds drinkers of the charm of the countryside, helping them to unwind.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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