Chilli joins Luxardo sambuca range

18 March, 2011

Luxardo sambuca has extended its range in the UK with the addition of Chilli & Spices flavour.

The UK is the first market for the new flavour and is the eighth in the Luxardo range to be given UK distribution by agent Cellar Trends.

It has an abv of 38% and an off-trade rrp of £16.99 for a 70cl bottle.

Distribution has been secured with a number of major cash and carry groups.

Group marketing manager Patrick O’Reilly said: “Flavoured sambuca has been a major contributor to the increasing popularity and wider appeal of sambuca among a younger generation of consumers.”

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