Diageo in frame for Jose Cuervo bid

21 March, 2011

There is heavy speculation that Diageo could make a US$2 billion bid for tequila brand Jose Cuervo.

Reports suggest that the Beckmann family, which owns the brand, have appointed Barclays to investigate options to sell part or all of the brand.

Diageo has the purchasing power but has recently agreed to pay £1.3 billion to buy the Turkish raki producer Mey Icki.

It is also reported to be lining up a £500 million bid for the Polish-based spirits producer Stock.

Diageo already has the UK distribution rights to Jose Cuervo.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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