Diageo in frame for Jose Cuervo bid

21 March, 2011

There is heavy speculation that Diageo could make a US$2 billion bid for tequila brand Jose Cuervo.

Reports suggest that the Beckmann family, which owns the brand, have appointed Barclays to investigate options to sell part or all of the brand.

Diageo has the purchasing power but has recently agreed to pay £1.3 billion to buy the Turkish raki producer Mey Icki.

It is also reported to be lining up a £500 million bid for the Polish-based spirits producer Stock.

Diageo already has the UK distribution rights to Jose Cuervo.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter