A life of wine

09 March, 2007

Mitchells is possibly the most complete off-licence in the country, making a speciality of fine wine, eclectic spirits, interesting beers and even cigars. But it has never lost sight of the everyday value lines that customers demand.

John Mitchell was born in a room above the Meadowhead shop, then owned by his father Dennis. He left school in 1967 and joined the business full time as Sheffield's youngest licensee .

Despite a lifetime in the same shop, John remains absorbed and fascinated by his trade. "Being an independent retailer is a chall enge ," he says, "but selling is my passion. I'm a shopkeeper first ."

John's down-to-earth approach, his sense of humour and genuine love of his profession have earned him the friendship and respect of the trade. He is a worthy ambassador not just for the independent sector but for all drinks retailers.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter