Moral high ground is wrong place for Thresher head buyer
I nearly choked on my vinegar-like glass of Hardy's Arrival Cab Sauv (now three for two at Threshers) when I read the comments of our head buyer, Jonathan Butt (OLN, May 18).
"People are bored with the offering of the New World - disappointed with the quality that they are getting via places like Australia. The way it fills the market with cheap, bad or poor-quality wine will come back to haunt them. The Old World has not prostituted itself to the whims of BOGOFs and chasing market share."
Could I just check that Mr Butt and I share a common employer
and that he hasn't been working for Berry Bros for the past few years?
The same company which has imposed a quality-free wine planogram on my store, consisting almost entirely of big brands
such as Blossom Hill, Jacob's Creek, Banrock Station and Kumala.
The same company that effectively signed a pact with the irony devil when it arranged for Gallo (Gallo!) to be responsible for our wine training.
The Thresher Group has been synonymous with promo-driven retailing on wines of dubious quality. I feel that Mr Butt should remember this before claiming the moral high ground.
Yours, expecting a P45.
Haddows branch manager