Profit boom leads to promise of more Majestic warehouses

Company pinpoints 10 sites nationwide as possibilities for store openings

Majestic is planning to open up to 10 new stores in the UK this year after experiencing its 14th year of consecutive growth.

Sites in Aberdeen, Brentford Lock, ­Hereford, Macclesfield and Sevenoaks are among th e areas being considered by the chain, which announced pre-tax profits of £16.2 million on June 26.

Chief executive Tim How said the company had no plans to expand its operations overseas or enter the high street, but was hoping to increase sales through the internet after seeing that side of the business shoot up by 35 per cent in the past financial year. "We see continuing strong growth from the internet and we are relaunching our website in 2007, giving it a completely new design," he said.

Majestic will also roll out a further 12 fine wine departments in stores this year, bringing the total number to 40 by Christmas.

The company saw sales of wine priced more than £20 increase by 25 per cent between 2006 and 2007 and the average bottle price went up by 16p to £5.75. Customers are also spending £5 more per transaction, helping to boost Majestic's sales by 11 per cent to £191.2 million.

Sinfield lands marketing role

Majestic Wine has appointed David Sinfield marketing director. Sinfield, who is currently head of category and direct marketing at John Lewis, has previously worked as head of stores marketing at Safeway and brand marketing manager for TGI Friday's. He will join Majestic in mid-August, reporting to chief operating officer Steve Lewis.