Wine Report 2007: Price hikes drive the numbers

13 July, 2007

TNS Worldpanel monitors a group of 25,000 British households who track everything they buy in supermarkets and co-ops. Account executive Alex McGuckian looks at how wine is selling.

TNS Worldpanel monitors a group of 25,000 British households who track everything they buy in supermarkets and co-ops. Account executive Alex McGuckian looks at how wine is selling.

Total wine expenditure grew by 6.3 per cent in the past year. This is a significant improvement on th e previous year's 3.4 per cent growth and was driven chiefly by a general price increase, coupled with shoppers purchasing more often - the average wine shopper now buys wine once every two-and-a-half weeks.

In total 18.5 million households bought wine in the past year, bringing its penetration to three-quarters of British households. Red and white wine, which combined account for 86 per cent of category expenditure, have grown at 2.6 per cent and 8.7 per cent respectively. That means red wine is significantly underperforming in the context of the overall category growth. Rosé has yet again set the pace within the category, with dramatic 25 per cent year-on-year growth.

Tesco, Sainsbury's and the hard discounters have all successfully grown their shares of the market, with strong performance and double-digit growth in Sainsbury's case.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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