Top Tip

23 August, 2007

I wanted to share with your readers a tip that my father, who ran a successful London wine merchant for 35 years, always swore by. He was adamant that the reason he had such a large number of loyal customers was because when someone walked into his shop for the first time and bought maybe three or four bottles, he would add a little freebie into their shopping bag. Sometimes it was a miniature, other times it was some luxury chocolates. He even ordered some bottle openers with his shop's name printed on them, which meant customers never forgot where they had bought their drinks from. If you give customers something for nothing, people are appreciative and reward you by coming back to your shop.

Chris Bailey, Tooting Bec,

south west London

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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