Top Tip

07 September, 2007

Diversity is the key to success

-ágiving people something really special that looks good and tastes better. Retailers need to take a stand against the mass -produced, big -branded spirits if they want to grow their spirit sales. There are so many interesting and wonderful products on offer from smaller specialist producers, for example we are taking on over 30 new Polish vodkas, none of which can be found in any of the supermarkets or so-called specialist off-licences.

David Simmonds, Red Zebra, Derby

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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