Drinks Retailing Awards 2008

5th February 2008, The Dorchester Hotel, London

A life of wine

09 March, 2007

Mitchells is possibly the most complete off-licence in the country, making a speciality of fine wine, eclectic spirits, interesting beers and even cigars. But it has never lost sight of the everyday value lines that customers demand.

John Mitchell stole the show at the Drinks Retailing Awards with an impromptu speech that was gracious, heartwarming, amusing and extremely bitter at the price of the public transport that had ferried him and wife Lynda from Sheffield to Mayfair. He only had about 30 seconds to prepare his address because we somehow "forgot" to mention his award when we invited him as our guest.

Record entry in 2007 Drinks Retailing Awards means tough competition

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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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