In a world dominated by reality TV and YouTube anybody can become a celebrity for five minutes, but to truly be considered a modern icon you need to see your name attached to consumer products.
Wholesalers are a vital link in the supply chain between drinks manufacturers and independent retailers. In the age of supermarket power, wholesalers not only supply product, but provide a promotional base for stores to be competitive and valuable management support for the business.
The summer of 2012 promised to be the most glorious season of all time for the off-trade, with patriotic drinkers gathering for barbecues on sun-drenched afternoons to enjoy the Olympics, the Diamond Jubilee and the Euro finals, putting away record amounts of beer, wine and spirits.
The figures used by Alcohol Concern to substantiate its claims are so out of whack it is impossible to have an informed debate, says Phil Mellows.
The UK energy drinks market kicked-off in inauspicious circumstances in 1929, when Lucozade was introduced as a hospital drink designed to aid patients’ recovery. For decades these drinks remained little more than items that went alongside chicken soup and aspirin in the trolleys of flu victims.
Shops are spending more than ever on protecting their businesses from crime – but feel they are not getting enough support in doing so from the police and politicians.
The Languedoc is a fiery region of bullfighting, rugby and tough, cassoulet-fuelled farmers tending scorched plains, but it has always suffered from an inferiority complex when it comes to wine. The “wine factory” tag has dogged the world’s largest wine-producing region for decades, and noisy stepsisters Burgundy, Bordeaux and Côtes du Rhône have historically left it more downtrodden than Cinderella on a bad-hair day.
Alentejo has much to boast about. It is home to Portugal’s biggest selling brand, Herdade do Esporão (according to sales director Nicolas Giannone), it commands the biggest share of the domestic market and highest average retail price (€3.88) of any Portuguese region (Nielsen, year to July 31, 2010) and major UK players Sogrape, João Portugal Ramos and Herdade do Esporão confirm sales here are growing.
It’s easy to see social media as a form of free advertising, a way for brand owners and retailers to broadcast their good points to the world without having to pay a middle man in the form
A clearer picture is emerging of the government’s attitude to minimum pricing. And what is clear is that ministers are confused. To mask that confusion they hide behind the forthcoming consultation on the process which will include deciding whether to do it all.
The anarchic brand of alcoholic lemonade credited with kick-starting the UK’s £630 million RTD industry is back on the market after a nine-year absence.
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