Franklin & Sons has launched the Taste Collective with the new campaign fronted by a trio of ambassadors.
Diageo Reserve has launched an “innovative new spirit” under its Ketel One vodka brand name which will be pitched as a rival to spritz-style drinks and low alcohol cocktails.
Seedlip is paving the way for alcohol-free brands to take ownership of the designated driver message, following a global partnership with Mercedes-AMG Petronas Motorsport.
The growing popularity of Seedlip helped Waitrose record stronger January sales than it saw in 2018. Spirits buyer John Vine told DRN: “Seedlip is doing phenomenally well for us and we had a really good January for spirits this year because of it. We are now looking at listing other alcohol- free spirits.”
Broadland Wineries is creating a sister company called Live Kindly Drinks, which will focus on alcohol-free drinks “with social benefits”.
The founder of Chase Distillery is the latest to move into the healthy soft drinks space with the launch of Willy’s, which contains on-trend ingredients such as apple cider vinegar and kombucha.
Fentimans is adding Apple and Blackberry, blending the two “quintessentially British” fruit to create a new soft drink.
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