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The UK’s alcohol-free spirits market is poised for further growth driven by a plethora of new product launches and increased consumer demand, according to the latest research.

Heineken UK is launching a campaign entitled “Say Yes” to encourage consumers and retailers to explore the thriving alcohol-free beer and cider sector.

Drynks Unlimited has invested a further £1 million in technology to “produce the next generation of alcohol-free drinks”.

The creator of Skinny Prosecco is launching an organic, vegan alcohol-free sparkling wine, which is being pitched as a first for the UK.

Lindeman’s is extending into the low/ no alcohol category with a 0.5% abv range and it has partnered with the Mindful Drinking group Club Soda.

Fever-Tree saw profits after tax rise 26% to £61.8 million in 2018 as it continued to revel in Brits’ growing love of gin.

Franklin & Sons has launched the Taste Collective with the new campaign fronted by a trio of ambassadors.

Diageo Reserve has launched an “innovative new spirit” under its Ketel One vodka brand name which will be pitched as a rival to spritz-style drinks and low alcohol cocktails.

Seedlip is paving the way for alcohol-free brands to take ownership of the designated driver message, following a global partnership with Mercedes-AMG Petronas Motorsport.

The growing popularity of Seedlip helped Waitrose record stronger January sales than it saw in 2018. Spirits buyer John Vine told DRN: “Seedlip is doing phenomenally well for us and we had a really good January for spirits this year because of it. We are now looking at listing other alcohol- free spirits.”

Broadland Wineries is creating a sister company called Live Kindly Drinks, which will focus on alcohol-free drinks “with social benefits”.

The founder of Chase Distillery is the latest to move into the healthy soft drinks space with the launch of Willy’s, which contains on-trend ingredients such as apple cider vinegar and kombucha.

Fentimans is adding Apple and Blackberry, blending the two “quintessentially British” fruit to create a new soft drink.