Jamaica rum brand Appleton Estate is launching its Reserve Blend mark in the UK.
Independent whisky bottler Wemyss Malts is releasing six new single cask whiskies.
Pernod Ricard UK will launch a Father’s Day marketing campaign for its Glenlivet Founder’s Reserve Scotch whisky from next month.
Global Brands is linking up with the Ted Baker fashion store chain for a promotion on its Hooper’s alcoholic fruit brew range.
Ketel One vodka has produced a limited edition bottle to mark 325 years of the Nolet Family Distillery, which makes the spirit.
Hi-Spirits is to take over UK distribution of Southern Comfort and Tuaca from April 1.
Diageo is reintroducing Green Label to its Johnnie Walker blended Scotch range.
Martell Cognac has linked up with French DJ and dance music producer Étienne de Crécy for a limited edition pack.
Pernod Ricard UK is introducing a limited edition expression created in collaboration with County Cork micobrewery Franciscan Well.
Craft gin distiller Warner Edwards is to support new retail listings for its products with in-store sampling and POS.
The premium expression of Famous Grouse whisky called The Black Grouse is to be relaunched as The Famous Grouse Smoky Black.
Global Brands has added Plum & Sloe flavour to its Hooper’s drinks range.
Johnnie Walker has released two limited City Edition bottles for its luxury Blue Label blend.
Global Brands has added Raspberry Glitter flavour to its Corky’s schnapps range.
Malibu will be available in a limited edition bottle created by fashion designer Sera Ulger from April 14 for six weeks.
Spirits supplier Mangrove is running an on-pack promotion on Santa Teresa rum to win a skiing holiday for four in the Swiss resort of Verbier.
The Advertising Standards Authority (ASA) has banned Hi Spirits from using certain images on its Antica Sambuca Facebook page.
A giant animated laser projection revealed the first impression of the new Beefeater Gin bottle in London’s Covent Garden this week.
Consumers can embark on an educational journey through the rich heritage of Courvoisier at a pop-up workshop in Harrods in December.
Chase Distillery has launched its new super-premium gin Williams Great British Extra Dry in the UK after a strong launch in Spain.
Belvedere Vodka has launched a limited-edition bottle to mark the second year of its partnership with AIDS charity Red.
William Grant & Sons has launched its Grant’s 25 Year Old ultra-premium blended Scotch whisky in the UK off-trade.
Jägermeister is spending millions of pounds on its first national ad campaign in a bid to distance itself from the Jägerbomb.
Premium vodka brand Absolut has added Absolut Orient Apple to its range in the hope it will be used as a base for Christmas cocktails.
Courvoisier has released three new gift packs into the off-trade in a bid to boost its share of the Christmas spirits market.
Jack Daniel’s is to build a 26ft Christmas tree made out of whiskey barrels in London’s Covent Garden.
A tequila produced by entertainer Cleo Rocos will be hitting Sainsbury’s stores next month.
Grant’s whisky is sponsoring ITV4 in a £2 million deal that will see it associated comedies, documentaries and dramas including Minder and The Saint.
Diageo hopes to raise £1 million for the Help for Heroes charity with a new limited-edition bottle of Bell’s whisky.
Grey Goose vodka is launching a £1.5m marketing campaign designed to encourage people to experiment with the brand in the buildup to Christmas.
For more information about recruitment advertising online or within Drinks Retailing News magazine please contact:
Erica Stuart on 01293 558 132