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New look for Bowmore

07 February, 2012

Islay single malt whisky Bowmore has repackaged its UK and travel retail ranges with a new premium gift box and a refreshed bottle design.

First Drinks has added Zubrówka Bison Grass Vodka and top Russian vodka brand Green Mark to its portfolio, after parting company with Russian Standard.

An alcoholic jelly called Suck & Blow has been banned in its current format for breaching three elements of the Portman Group’s code.

Beefeater gin has launched a limited edition pack to celebrate its London heritage.

Pre-mixed drinks scooped a host of awards in the 2012 Pre-mixed Drinks Challenge, run by OLN’s sister paper Drinks International.

Sainsbury’s is running an in-store campaign to raise awareness of alcohol units, promote lighter-style wines and encourage consumers to manage their drinking responsibly.

Rémy Martin has launched a cask-finished VSOP for the European market.

Eristoff has launched a 70cl bottle price-marked at £11.49.

Fake vodka in Bournemouth

29 December, 2011

Bournemouth is the latest town to be identified as a hotspot for counterfeit vodka.

Fake alcohol warning in Essex

15 December, 2011

Fake alcohol in Essex has prompted a warning from Trading Standards officers in the county.

Sainsbury’s is tipping gin as a top-selling spirit this Christmas.

Diageo has invested £2 million in a digital media and consumer PR push for Captain Morgan’s Spiced.

Diageo says it wants its packaging to be more environmentally friendly.

The Dalmore distillery has released a 1995 vintage, exclusively available at retailer The Whisky Shop.

Kraken sponsors Kitschies

29 November, 2011

The Kraken Black Spiced Rum is sponsoring the Kitschies – the alternative science fiction and fantasy writing awards.

Macallan launches Facebook app

29 November, 2011

Maxxium UK has created a Facebook app that lets fans of The Macallan whisky create and share a “virtual dram”.

Luxardo pops its cherries

23 November, 2011

Cellar Trends has launched a jar of maraschino cherries marinated in sugar syrup and Luxardo Maraschino liqueur.

Talisker Whisky has signed up as the title sponsor of rowing race the Atlantic Challenge.

Absolut releases freezer pack

16 November, 2011

Absolut Vodka has launched a gift pack designed to go in the freezer.

First Drinks Brands has launched Tullamore Dew 12 Year Old Special Reserve – the whiskey’s best-selling variant worldwide – in the UK.

Diageo has launched a limited edition version of Johnnie Walker – Johnnie Walker Double Black.

First Drinks Brands is launching a neck collar campaign for Three Barrels, offering consumers the chance to win £1,000 as part of its Ultimate Moments marketing campaign.

Maxxium UK has launched a gift carton for Teacher’s blended Scotch whisky – the brand’s first since 1988.

Courvoisier runs Dickens tour

09 November, 2011

Courvoisier is running a walking tour that visits places in London associated with the author Charles Dickens, who is believed to have been a fan of the Cognac.

Inver House Distillers yesterday announced the release of Balblair vintages 1992 and '01 from the newly-opened visitor centre at the brand's Highland distillery.

UK Rumfest has announced the winners of the Golden Rum Barrel Awards 2011, with Foursquare Distillery of Barbados taking home two of the top prizes.

Greenall's signs TV deal

11 October, 2011

Greenall’s has signed the first TV deal in its 250-year history.

ISC trophies announced

11 October, 2011

The winners of the International Spirits Challenge trophies have been announced.

Diageo is set to launch a multimedia campaign to boost sales of its pre-mix range and encourage consumers to drink the cans on week nights.

Gift pack for Havana Club

06 October, 2011

Havana Club has launched a limited edition gift tin for its 3 Year Old rum ahead of the festive season.