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First Drinks Brands is launching a neck collar campaign for Three Barrels, offering consumers the chance to win £1,000 as part of its Ultimate Moments marketing campaign.

Maxxium UK has launched a gift carton for Teacher’s blended Scotch whisky – the brand’s first since 1988.

Courvoisier runs Dickens tour

09 November, 2011

Courvoisier is running a walking tour that visits places in London associated with the author Charles Dickens, who is believed to have been a fan of the Cognac.

Inver House Distillers yesterday announced the release of Balblair vintages 1992 and '01 from the newly-opened visitor centre at the brand's Highland distillery.

UK Rumfest has announced the winners of the Golden Rum Barrel Awards 2011, with Foursquare Distillery of Barbados taking home two of the top prizes.

Greenall's signs TV deal

11 October, 2011

Greenall’s has signed the first TV deal in its 250-year history.

ISC trophies announced

11 October, 2011

The winners of the International Spirits Challenge trophies have been announced.

Diageo is set to launch a multimedia campaign to boost sales of its pre-mix range and encourage consumers to drink the cans on week nights.

Gift pack for Havana Club

06 October, 2011

Havana Club has launched a limited edition gift tin for its 3 Year Old rum ahead of the festive season.

English brewery and distillery, Adnams, has added the limited edition Sloe Gin and Winter Spiced Liqueur to its range of spirits and liqueurs.

Bacardi Brown-Forman Brands has brought back price-marked packs of Southern Comfort for the festive season.

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

Bacardi Brown-Forman Brands has created new display units and Christmas gift packs to help convenience stores cash in on distress purchases this festive season.

Hi-Spirits is set to launch Buffalo Trace Distillery’s 2011 Antique Collection.

Russian Standard is to be distributed in the UK by Whyte & Mackay after four years with First Drinks Brands.

Pernod Ricard says an improved performance in Western Europe has contributed to an impressive set of annual results.

Maxxium is releasing what it describes as its “most complex flavoured” Laphroaig into the UK market, following two years as a travel retail exclusive.

Passoã, the passion fruit liqueur marketed by First Drinks Brands, is partnering the Sancho Panza street party at this year’s Notting Hill Carnival.

Absolut is using iPads in selected Tesco stores to demonstrate the versatility of its vodka range.

WKD back on TV screens

16 August, 2011

WKD launches the latest instalment in its TV campaign this week, continuing the theme of Have You Got a WKD Side?

Absolut has launched a Mango flavour, which will make its debut in supermarkets next month before a full off-trade roll-out in September.

The off-trade now accounts for 80% of spirits volumes, a report commissioned by First Drinks Brands has found.

Bourbon blitz for summer

30 June, 2011

Maker’s Mark bourbon is offering prizes of a personalised £5,000 wardrobe as part of a summer marketing blitz.

US film actor Dan Aykroyd has launched his Crystal Head vodka brand in the UK.

Blavod Wines & Spirits has reported a loss of £50,000 in the year to March 31, on the back of losing the UK agency for Cockspur rum.

Russian Standard vodka is being promoted with a new TV and cinema ad, backed by a poster campaign in major UK cities.

Beefeater gin has launched a limited-edition expression called London Market.

Glenmorangie malt whisky is using pencil drawings in a new advertising campaign targeting Father’s Day sales.

First Drinks is recreating a summer garden in supermarket aisles as part of a major sampling programme.

The Ardbeg distillery is to release its annual limited edition whisky on September 1.