Tullamore Dew Irish whiskey is giving away DNA testing kits as part of its global Beauty of the Blend advertising campaign.
Macallan has released the third single malt in its Edition Series of Scotch whiskies.
Berry Bros & Rudd has released a limited edition bottling of its No 3 gin to coincide with the launch of the action comedy spy film Kingsman: The Golden Circle.
Glenmorangie has linked with upmarket cycle manufacturer Renovo to create a bike made from whisky barrels.
Brown Forman is bringing new packaging for its Woodford Reserve American whiskey range to the UK market.
Glenmorangie is bringing its Astar single malt back to the market after a nine-year gap.
Analyst and brokering company Rare Whisky 101 has launched a cask supply service to meet global demand from enthusiasts seeking rare whisky still held in wood.
Southern Comfort has been given a pack redesign with a label intended to reflect its whiskey credentials and its 140-plus years of links with New Orleans.
Diageo has introduced £1.50 price-marked packs for the convenience sector for a range of canned ready-to-drink spirits and mixers.
Islay whisky maker Ardbeg is to release a Scotch aged in casks from the Black Sea coast of Russia.
A blue bottle with an asymmetrical gem-like shape is the latest limited edition from Absolut vodka.
NB gin has produced a series of hand-etched bottles to mark a three-year association with the Brit Awards.
A Norwegian distillery is releasing a cask-aged spirit in the UK.
Diageo’s Cîroc vodka has signed up Brazilian model, fashion designer and actress Alessandra Ambrosio to take part in its ongoing global On Arrival campaign.
The Scotch Whisky Association says latest Treasury figures show that revenue from spirits duty rose after the rate was cut in 2015, thanks to a resulting increase in sales.
Italian spirits producer Luxardo is looking to add to its UK range in the new year with the launch of Luxardo Bitter Bianco.
Southern Comfort is running an outdoor and press ad campaign for Christmas, humorously referencing the turbulent times experienced in 2016 and pointing optimistically towards the new year.
David Beckham is appearing in a TV ad for Haig Club Clubman, the new addition to the single grain whisky brand the ex-footballer has launched in partnership with Diageo.
Macallan has released an age statement whisky matured in a combination of sherry-seasoned European and American oak.
Famous Grouse whisky is spending £2 million on a pre-Christmas TV campaign.
Spirit Cartel has added Pyrat XO Reserve rum to its portfolio.
Diageo has released Haig Club Clubman, a new whisky from its partnership with David Beckham and showbiz entrepreneur Simon Fuller, launched in 2014.
Highland distillery Tomatin has launched a limited 2005 vintage edition of its peated Cù Bòcan single malt.
Denis O’Flynn is leaving his post as managing director of Pernod Ricard UK at the end of September.
Jamaica rum brand Appleton Estate is launching its Reserve Blend mark in the UK.
Independent whisky bottler Wemyss Malts is releasing six new single cask whiskies.
Pernod Ricard UK will launch a Father’s Day marketing campaign for its Glenlivet Founder’s Reserve Scotch whisky from next month.
Global Brands is linking up with the Ted Baker fashion store chain for a promotion on its Hooper’s alcoholic fruit brew range.
Ketel One vodka has produced a limited edition bottle to mark 325 years of the Nolet Family Distillery, which makes the spirit.
Hi-Spirits is to take over UK distribution of Southern Comfort and Tuaca from April 1.
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