Westons Cider has laid out ambitious plans to double sales within eight years after its off-trade business grew 10% over the past 12 months.
Swedish premium cider Rekorderlig will launch its first viral marketing campaign this month in a bid to encourage cider lovers to bring out their “inner Swedishness”.
Carlsberg UK is attempting to take on the might of Magners, Strongbow, Stella Artois Cidre et al by launching a new mainstream cider brand.
Heineken has bought Belgian cidermaker Stassen in a move to boost its production capacity and bolster its new product development capability.
Three Youtube ads for Frosty Jack’s have been banned for appealing to under-18s.
Gaymers Cider is set to relaunch with a new look and two new fruit flavours – Pear Cider with Raspberry and Pear Cider with Cherry and Apple – in June.
AB Inbev is set to launch a pear variant of its Stella Artois Cidre.
Sainsbury’s Taste the Difference French Sparkling Cider has won the International Cider Challenge 2012.
Westons’ Henry Westons cider has become the official sponsor of the Cheltenham Jazz & Literature Festival for the next three years – and is celebrating by offering OLN readers tickets to the jazz festival on May 4-7.
Heineken has launched a multi-million pound ad campaign for Strongbow, positioning the cider as a reward for “men who get the job done”.
Brothers cider has announced its biggest ever marketing investment of £5 million this year – including ads on TV and in cinemas.
Swedish cider brand Kopparberg is building on its success with fruit ciders by launching an apple cider.
Swedish cider brand Rekorderlig has launched a new variant – Orange & Ginger.
Heineken has launched a programme that aims to help convenience stores boost beer and cider sales by up to 20%.
Thatchers is to run a TV ad campaign worth £2.5 million for its flagship Thatchers Gold brand this spring and summer.
Thatchers Rosé has been released in a 50cl single serve bottle for the first time.
Halewood International has launched a new flavour for Lambrini.
Kopparberg cider is to double its marketing spend in 2012 after its Find Kopparberg campaign led to a surge in sales of the brand.
Savanna cider is running a TV ad campaign this month after a successful burst of advertising in the summer.
September’s record-breaking temperatures have given the drinks sector a huge boost, pepping up a tough summer for sales.
Thatchers Cider is sponsor a series of summer evening concerts to raise awareness of its Katy Rosé premium cider.
Woodpecker cider is launching a national on-pack promotion with the chance to win a £200 Ticketmaster gift card every day in June and July.
Scrumpy Jack is backing an on-pack promotion with national press advertising in April and May.
Cider industry leaders have met Treasury minister Justine Greening to plead for government restraint on duty in the budget.
Bulmers is launching another limited edition bottled cider.
Cider producer Brothers has recruited Cheryl Sheppard as its new consumer marketing manager.
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