Heineken UK has pledged to add new calorie and nutrition labels across all of its cider packaging, while it is also reducing the sugar content of its cider brands by 30%.
The results of this year’s International Cider Challenge have been announced and the Supreme Champion for 2019 is Karlau’s Sxollie Pink Lady.
Orchard Pig is the latest producer to add a pink cider to its portfolio.
A number of forces have conspired against the UK’s high-strength beer and cider category over the past few years.
Cider has a “clear opportunity” to introduce more shoppers into the category and there is room for both apple and fruit cider to grow in tandem, according to Thatchers Cider.
Minimum unit pricing has delivered a hammer blow to white cider in Scotland as sales have fallen off a cliff since it was introduced on May 1, 2018.
The off-trade cider category has enjoyed 5.3% value growth over the past year to reach £1.2 billion (IRI, year to February 2019).
Kopparberg has appointed former off-trade director Neil Robinson as its new sales director for both off and on-trade channels.
Thatchers Cider is set to release a new TV commercial, which will air for the first time on February 2, 2019.
Every year the International Cider Challenge recognises and rewards the wide range of superb ciders produced across the world.
Kopparberg producer Cider of Sweden has released a pair of low-calorie RTDs under a new brand called Balans Aqua Spritz.
Brothers Drinks has changed its name to The Showering Cider Mill to support its plans to introduce more brands into the market.
Lambrini has launched a competition to win a Mini Cooper, via a limited-edition bottle wrap promotion throughout major supermarket retailers.
French farming cooperative Agrial has purchased Kingstone Press and Frosty Jack’s supplier Aston Manor.
Magners has signed a four-year deal to become the headline sponsor of the Cheltenham Festival and it will lend its name to the meeting’s biggest race.
Magners producer C&C Group said the cider brand had put in a strong performance in the UK market in the year to February despite competitive pressure in its home Irish market putting a strain on profits.
Brewdog has bought the London-based craft cider maker Hawkes founded by Simon Wright in 2013.
Magners cider has been brought back into growth in the UK market after distribution in England and Wales was taken on by AB-Inbev in the first quarter of 2017.
Thatchers has unveiled a new look for its Katy varietal cider. The revamped label is being introduced to coincide with the 21st harvest for the apple at Thatchers’ Myrtle Farm in Somerset.
Heineken’s Old Mout cider has launched an online campaign to help save the kiwi, the national bird of the country from which the drink comes.
Westons is running a sampling campaign for its Wyld Wood cider in branches of Tesco this week in the build-up to its involvement in the Soil Association’s Organic September month of activities.
Somerset cider producer Sheppy’s has unveiled a new visitor centre, farm shop, deli and restaurant at its farm at Bradford-on-Tone in the county.
Financial results from Ireland’s C&C Group show that a new marketing campaign for Magners helped get the cider brand back into respectable growth in the past year.
Aston Manor has confirmed that it has appointed investment bank Lazard to advise on the future direction of the business.
Diageo has added Mandarin & Pink Grapefruit flavour to the Smirnoff cider range it introduced last year.
Gin and sparkling wine continue to be star performers in the off-trade according to the latest market report released by the Wine & Spirit Trade Association.
C&C Brands is launching two new ciders in the impulse channel this month.
Heineken has overhauled the design for its Bulmers cider range, with new-look bottles due in stores this month.
A former Strongbow executive has joined Westons Cider as its head of customer marketing and insight.
Thatchers Cider has signed a shirt sponsorship deal with Bristol rugby union club.
For more information about recruitment advertising online or within Drinks Retailing News magazine please contact:
Erica Stuart on 01293 558 132