Magners has signed a four-year deal to become the headline sponsor of the Cheltenham Festival and it will lend its name to the meeting’s biggest race.
Magners producer C&C Group said the cider brand had put in a strong performance in the UK market in the year to February despite competitive pressure in its home Irish market putting a strain on profits.
Brewdog has bought the London-based craft cider maker Hawkes founded by Simon Wright in 2013.
Magners cider has been brought back into growth in the UK market after distribution in England and Wales was taken on by AB-Inbev in the first quarter of 2017.
Thatchers has unveiled a new look for its Katy varietal cider. The revamped label is being introduced to coincide with the 21st harvest for the apple at Thatchers’ Myrtle Farm in Somerset.
Heineken’s Old Mout cider has launched an online campaign to help save the kiwi, the national bird of the country from which the drink comes.
Westons is running a sampling campaign for its Wyld Wood cider in branches of Tesco this week in the build-up to its involvement in the Soil Association’s Organic September month of activities.
Somerset cider producer Sheppy’s has unveiled a new visitor centre, farm shop, deli and restaurant at its farm at Bradford-on-Tone in the county.
Financial results from Ireland’s C&C Group show that a new marketing campaign for Magners helped get the cider brand back into respectable growth in the past year.
Aston Manor has confirmed that it has appointed investment bank Lazard to advise on the future direction of the business.
Diageo has added Mandarin & Pink Grapefruit flavour to the Smirnoff cider range it introduced last year.
Gin and sparkling wine continue to be star performers in the off-trade according to the latest market report released by the Wine & Spirit Trade Association.
C&C Brands is launching two new ciders in the impulse channel this month.
Heineken has overhauled the design for its Bulmers cider range, with new-look bottles due in stores this month.
A former Strongbow executive has joined Westons Cider as its head of customer marketing and insight.
Thatchers Cider has signed a shirt sponsorship deal with Bristol rugby union club.
AB-Inbev has unveiled a packaging redesign for its Stella Artois Cidre brand.
A Canadian ice cider has been crowned Supreme Champion at the International Cider Challenge 2016 run by Off Licence News.
Magners brand owner C&C Group is to close its Shepton Mallet Cider Mill in Somerset with the loss of 127 jobs.
C&C Group’s Chaplin & Cork’s speciality cider brand is adding a Somerset Vintage style to its range.
Thatchers Cider has launched a new multi-million pound campaign for its flagship Thatchers Gold brand.
Pop-up workshops, exhibitions, talks and parties will be held by Kopparberg in Manchester’s Northern Quarter from October 12-18 and Shoreditch in east London from October 20-25.
The CEO of Magners cider manufacturer C&C Group is to step down at the end of the year.
Stella Artois Cidre is subject to a product recall after a number of bottles exploded.
Spar stores are gearing up for their first cider festival, which will see discounts on products and a competition for shoppers.
Bulmers has unveiled a summer-long marketing campaign to mark the launch of Bulmers No17, the new cider that contains crushed red berries and a shot of lime.
Thatchers Cider is embarking on its first national TV and cinema advertising for its flagship brand as part of a £1.5 million spend.
The Aspall cider and vinegar firm has announced a restructuring in response to a 40% growth in sales of its products in the past year.
Thatchers has introduced bottled multipacks for its flagship Gold cider brand.
Heineken UK is to put its Strongbow Hard Earned advertising message on hoardings on prominent scaffolding sites.
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