Heineken has launched a programme that aims to help convenience stores boost beer and cider sales by up to 20%.
Warsteiner German lager is to be supported by print advertising as part of a marketing push that sees it become the official beer supplier to the European golf tour.
Sainsbury’s has launched its Great British Beer hunt with a new category designed to support microbrewers.
A new scheme to give wider take-home distribution to Britain’s micro-brewed beers has been set up by the Society of Independent Brewers.
A Cumbrian brewer has hit out at the Portman Group, despite agreeing to a request to change one of its bottled beer labels.
Meantime Brewing’s new head has outlined ambitions to treble its production as part of a £3 million investment in its London site.
Molson Coors has launched a limited edition 2.8% abv, citrus-flavoured version of Carling – Carling Zest.
Fuller’s has bottled its Black Cab stout and will be releasing it to supermarkets next month.
Molson Coors has launched a new version of its Carling iPint app, which lets users pretend to drink beer through their smartphones.
Miller Brands has launched a 75cl version of its Belgian craft beer St Stefanus.
One tenth of all beer sales in the UK are illicit, according to HM Revenue & Customs.
AB Inbev has launched an outdoor ad campaign for Stella Artois that aims to highlight the brand’s brewing heritage.
Bottled beers are driving growth in the ale market but retailers are missing £20 million in sales due to out-of-stocks, according to new figures.
Molson Coors is increasing its focus on multiple grocers and convenience stores by hiring more field staff through marketing agency REL Field Marketing.
Greene King is offering rugby fans the chance to win a training session with the England team in an on-pack promotion on bottles of its IPA.
East London brewer Truman’s is asking London ale drinkers to help it find a new brewery site.
Tesco is hoping to steal a march on rivals by becoming the first retailer to list a new range of lower-strength beers.
Sainsbury’s is running an in-store campaign to raise awareness of alcohol units, promote lighter-style wines and encourage consumers to manage their drinking responsibly.
Czech brewery Budweiser Budvar has reported record exports in 2011.
Crabbie’s Alcoholic Ginger Beer is setting up a ski lodge at the Outdoors Show at London’s Excel exhibition centre from January 12-15.
New figures have painted a gloomy picture of the UK beer market.
John Smith’s Extra Smooth has been given a new design for its multipacks, featuring a photograph of a pint of ale.
Tetley’s will appear on TV for 47 hours a week as part of a deal with ITV4.
Molson Coors has written to 60 MPs across the UK to challenge the duty escalator on beer by highlighting the relationship between barley farming and brewing.
Diageo has launched a £2 million Christmas ad campaign for Guinness.
Molson Coors sales director John Heynen is to leave the brewer at the end of this year, as part of an organisational restructure.
Greene King has delivered a selection of East Anglian beers to Brussels for a meeting in which MEPs will discuss policy and issues.
London Pride brewer Fuller’s has announced half-year growth of 6% after registering a turnover of £128m.
Budweiser Budvar has invested £13 million in its Czech brewery to significantly increase production and packaging as it looks to widen the number of lines it offers.
Butcombe Brewery has teamed up with TV presenter Adam Henson to create a golden ale called Adam Henson’s Rare Breed.
For more information about recruitment advertising online or within Drinks Retailing News magazine please contact:
Erica Stuart on 01293 558 132