Wines of Germany is calling on independent retailers to run Riesling promotions this July.

Blue Nun is sponsoring women’s comedy competition the Funny Women Awards in its 10th anniversary year.

Heineken back on TV

03 April, 2012

Heineken has launched the second TV ad in its Open Your World campaign.

Stella Artois has teamed up with online film platform MUBI to give consumers the chance to stream a film online instantly in an on-pack promotion.

Brothers cider has announced its biggest ever marketing investment of £5 million this year – including ads on TV and in cinemas.

Speyside distillery Tamdhu is set to reopen and relaunch its malt whisky after it was bought from the Edrington Group by Ian Macleod Distillers last year.

Swedish cider brand Kopparberg is building on its success with fruit ciders by launching an apple cider.

Drinkaware has launched a new version of its mobile site which offers different content during the day and at night – after seeing a 200% increase in mobile phone traffic.

IBC open for entries

30 March, 2012

The International Beer Challenge 2012 is now open for entries.

Swedish cider brand Rekorderlig has launched a new variant – Orange & Ginger.

Marston’s Pedigree is celebrating its 60th birthday with the launch of a special edition bottle.

Oddbins has seen a surge in sparkling wine sales thanks to the unseasonal sunshine.

Rhythm & Booze has been bought by Bibby Retail Services, the group that owns Costcutter supermarkets, after the chain went into administration this morning (March 29).

Wine Rack has announced it will hold its wine, spirit and Champagne prices until mid-April after the duty hike announced in last week’s Budget.

Pernod Ricard is launching a limited edition Beefeater pack to celebrate the London Olympics.

More than 1,000 wines looking for representation will be on taste at the London International Wine Fair as part of a team-up with the International Wine Challenge.

Heineken has launched a programme that aims to help convenience stores boost beer and cider sales by up to 20%.

Ad puts 'new spin' on WKD

27 March, 2012

WKD is launching a new TV ad which it says puts “a new spin” on its long-running Have You Got a WKD Side campaign.

Majestic’s commercial director Mark Reynolds has died after a battle against cancer. He was 48.

Accolade Wines has launched a limited edition pack for Stone’s ginger wine.

Wines of Germany is to hold a Riesling Summit in the UK for the first time.

Thatchers is to run a TV ad campaign worth £2.5 million for its flagship Thatchers Gold brand this spring and summer.

Booker is offering independent retailers free Epos systems if they commit to spending more at their local cash and carry.

There has been a mixed drinks industry reaction to this morning’s announcement by the UK government that it will seek to introduce a 40p per unit minimum price for alcohol.

Tesco in supply base cull

23 March, 2012

Tesco is making drastic cuts to its wine supply base in what it says is a bid to improve producers' profitability and encourage brand owners to increase consumer loyalty.

Majestic has contacted Portuguese suppliers demanding they make a contribution towards promoting the category or jeopardise future listings. 

Rosé still in the pink

23 March, 2012

The rosé boom may have been and gone but the UK trade is confident it will still grow, an OLN poll has revealed.

The heads of leading wine marketing bodies have warned that support for the UK will be significantly reduced amid tough trading conditions and pressure from producers to explore new export markets. 

A strong Christmas meant Oddbins performed better than expected in its first year of trading.

Plans for a new online Threshers wine business have still not come to fruition, almost two-and-a-half years after First Quench went into administration.

Champagne importers have defended deep discounting on brands in UK supermarkets.

Percy Fox is positioning Blossom Hill rosé as a drink to “get things started” with its biggest summer campaign.

Piper-Heidsieck Champagne is setting out to refocus on the prestige of the house – and is prepared to sacrifice retail volumes to do so.

WWA offers "duty window"

22 March, 2012

World Wine Agencies is offering its customers a duty window before it raises prices after the tax hike announced in yesterday’s Budget.

Warsteiner German lager is to be supported by print advertising as part of a marketing push that sees it become the official beer supplier to the European golf tour.

Diageo has launched its Jeremiah Weed Brews range in the off-trade, after successfully seeding it in the on-trade last year.

Here are some of the trade reactions to the 2012 Budget announcement:

Sainsbury’s buyer David Peek is leaving to join Copestick Murray Wine Solutions as commercial director.

Maxxium UK is launching a honey-infused version of Jim Beam in the UK.

Any hopes of relief from rising alcohol duty were dashed when Chancellor George Osborne announced the 2% above inflation escalator mechanism would remain in place.

Beale to be new WSTA head

20 March, 2012

Miles Beale will join the Wine & Spirit Trade Association as its new chief executive in June.

Pernod Ricard UK has unveiled research claiming 58% of shoppers are willing to trade up to "premium" wines and has outlined plans to inject growth into the category.

Scotland has moved a step closer to introducing a minimum unit price on alcohol after MSPs passed the bill in principle with no opposition.

Alcohol Concern Cymru has called for drinks brands to be banned from sponsoring sports and cultural events and for strict curbs on advertising, after a poll of primary school children found many were more familiar with alcohol brands than other popular foods and snacks.

Tesco has grown its fine wine sales by 50% after overhauling its range, the supermarket has reported.

Sidekick turns sour

14 March, 2012

Halewood International has launched a sub-brand into its Sidekick range – Sidekick Sours.

Harveys Bristol Cream has signed up as the exclusive sherry partner of the Ideal Home Show again.

London International Wine Fair organiser Brintex has defended the event after a number of major exhibitors said they would not attend this year, as reported by OLN on March 9.

Sainsbury’s has launched its Great British Beer hunt with a new category designed to support microbrewers.

Online retailer Naked Wines has launched a competition looking for the world’s most talented unknown winemakers – with US$1 million up for grabs.

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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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