Freedom Brewery has launched a new UK campaign called My 25th Hour, which will comprise digital, print and social media activity.

Gordon & MacPhail has launched a new online platform, which aims to enhance its customers’ digital experience as well as helping the brand to become a respected source of single malt whisky information.

Brintex has no plans to shift the London Wine Fair to another month to avoid a clash with Vinexpo in 2019.

An ultra-premium saké producer, which makes only one batch a year, is ready to enter the UK market.

Fever-Tree has reported that the strong growth recorded during the first six months of 2017 has continued during the second half.

Les Grands Chais de France has appointed Nick Butler to take up the newly created role of UK and Ireland Wine Director.

Conviviality has reported revenue for the 26 weeks to 29 October 2017 was 9.2% ahead of last year to £836m, with particularly strong growth from its retail arm. 

An off-trade clampdown on underage sales appears to be working as the number of 11 to 15-year-olds that reported purchasing alcohol from retailers fell to an all-time low.

Morgenrot has introduced its Maltese beer Cisk in 33cl cans.

Vina Ventisquero is launching three new wines, two of which are made from Chilean ‘heritage grapes’.

A watermelon-infused beer nudged ahead of the competition to take the top spot at the 2017 Great British Homebrew Challenge.

A drinks expert has launched a new UK drinks agency to meet the growing demand for premium and craft alcohol brands.

Kronenbourg 1664 is featuring in a new campaign encouraging consumers to ‘Give the Gift Supreme’ this Christmas.

Britain’s leading beer retailers were honoured for their achievements in promoting our country’s thriving brewing industry at an awards ceremony at the House of Commons this week.

I Heart supplier Copestick Murray has purchased a 40% share in Slurp, which has an online retail site and two bricks and mortar stores.

Chapel Down has reported its 2017 harvest is its second highest harvest by volume.

Freya, which claims to be the first spirit created from birch tree sap, has a new addition to the range.

Pernod Ricard UK is giving its Campo Viejo Cava a wider launch to extend it from convenience into the full grocery channel.

A Scottish gin producer and a soft drinks manufacturer have joined forces to revitalise the mixer category with a co-branded premium tonic.

Coca-Cola European Partners (CCEP) has revealed its Christmas campaign,which includes a return of the iconic Coca-Cola Christmas Truck Tour, the ‘Holidays Are Coming’ TV advert, limited edition Christmas packs and sponsorship of Capital FM’s Jingle Bell Ball.

The Pogues Irish Whiskey has launched a new brand identity, bottle and limited-edition gift set.

Southerners are the biggest fans of bag-in-box wine, according to the latest data from the Waitrose Food & Drink Report 2017-18.

Durham Distillery has launched a new winter liqueur to add to its range of bespoke gin, liqueurs and vodka.

Barefoot Wine is adding a new sparkling addition to its line up in time for the festive season.

Accolade Wines is extending its Echo Falls wine range with the addition of a flavoured vodka.

Premium wine brand Apothic is “inviting consumers to embrace the darkness” with the launch of Apothic Dark.

Hi-Spirits has introduced a range of gift packs featuring brands from its portfolio, in time for the festive season.

Innis & Gunn has launched a competition to collaborate with beer fans in creating unique brews.

Mouton Cadet has been name Official Wine of the 2018 Ryder Cup, which takes places across three days next September. 

Gin makers have joined forces to call for the Chancellor to freeze spirit duty, to alleviate fears that high taxes could stifle the British gin boom.

Four Roses has launched its 2017 Small Batch Limited Edition Bourbon in the UK.

Harry’s Cider has extended its bottled line up with the addition of a new medium cider variant.

El Jimador Tequila has launched a Day of the Dead bottle in response to growing consumer interest in celebrating the Mexican event on 2 November 2017.

The London Wine Fair has unveiled the first of its new exhibitor zones, which will feature as part of a refreshed 2018 show.

Rekorderlig is bringing back its Spiced Plum variant in time for the winter season.

Naked Wines has raised more than half a million dollars to help local winemaker communities hit by the California wildfires in Napa and Sonoma Counties, where thousands of families have lost their homes and workplaces.

Fuller, Smith & Turner has released its 2017 edition of Vintage Ale, its annual limited edition brew made using this year’s ‘cream of the crop of ingredients’.

Conviviality Retail is offering retailers new ways to join its growing franchise with the launch of a new franchisee licensing scheme.

Budweiser is supporting retailers this Hallloween with its King of Fears Party kit.

Jagermeister has unveiled a digital campaign to celebrate Halloween.

Diageo Reserve is introducing Ketel One Oranje to the UK off-trade market. 

Winemakers Laurent Delaunay and Nicholas Crampton have formed an international partnership between the Languedoc and the Barossa, to share their mutual winemaking philosophy, as well as the international distribution of their wines.

Soul Tree has released a range of premium bottled fruit ciders under the ODC Drinks brand.

The Co-op is introducing a number of smaller pack types for wine as part of its ongoing mission to offer its customers a broader range of formats.

AB Inbev has revealed its latest digital advertising campaign for Boddingtons, which features the brand’s original star, TV personality Melanie Sykes, more than 20 years after the original adverts first aired.

Kingfisher Beer Europe has announced its has reached an agreement with Lion Brewery of Sri Lanka to market and distribute their flagship brands Lion Lager and Lion Stout across the UK and selected European markets.

Brighton Gin is launching a 35cl half-bottle version in time for Christmas.

Conviviality has recruited former Premier Foods’ chief financial officer Mark Moran to replace Andrew Humphreys, who steps down from his role at the end of this month.

Wimbledon Brewery has introduced three beers inspired by the original brewery, which burned down in 1889.

Gallo Family Vineyards has revealed a new packaging design alongside a revamped website.

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Bestway could take Bargain Booze back to its roots

Sir Anwar Pervez didn’t earn a place on The Sunday Times Rich List without spotting a good bargain – and in the fallout from the monumental collapse of Conviviality he’s got one in both name and spirit with the acquisition of Bargain Booze.

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